From anime merchandise stores in Akihabara, Tokyo, to trendy collection shops in Manhattan, New York, an increasing number of trendy toys and cultural and creative products featuring Oriental aesthetic marks are breaking geographical boundaries and becoming new favorites among young people worldwide. Over the past decad...

Chinese trendy toys are moving towards the world at an amazing speed, upgrading from product export to cultural export, and gradually rewriting the global trendy toy market pattern. Data shows that the overseas business of Chinese trendy toy brands is growing rapidly. Pop Mart's overseas business increased by 375.2%...

China's path to leading the trendy toy industry is also supported by dual empowerment of policies and technology. At the policy level, the national "Special Action Plan for Boosting Consumption" clearly proposes to develop the incremental market of domestic "trendy products", the Ministry of Commerce promotes the un...

From OEM factories to original highlands, from local markets to the global stage, the rise of China's trendy toy industry is by no means accidental, but the result of the joint action of manufacturing strength, cultural heritage, innovation capabilities and policy support. In the future, with the continuous outbreak...

The rise of China's trendy toy industry first relies on profound manufacturing accumulation and a complete industrial chain layout. As the world's largest toy production base, China possesses full-link capabilities from design, mold opening, production to distribution. Dongguan alone is home to more than 4,000 t...

The core competitiveness of trendy toys lies in IP, and China is ushering in an outbreak period of original IP. This creativity stems not only from the reserve of design talents but also from profound cultural heritage and accurate market insight. Different from overseas trendy toys that mostly rely on anime and film IP...