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Multi-dimensional Empowerment: Policies and Technology Activate Future Potential
2026-1-19 0:01:33
China's path to leading the trendy toy industry is also supported by dual empowerment of policies and technology. At the policy level, the national "Special Action Plan for Boosting Consumption" clearly proposes to develop the incremental market of domestic "trendy products", the Ministry of Commerce promotes the unblocking of the entire "IP + consumption" chain, and local governments have also introduced supportive policies - Huangpu District of Shanghai issued compliance guidelines for two-dimensional operations, and Henan Province encourages national trendy brands to hold debut shows and exhibitions, creating a favorable environment for industrial development. These policies not only regulate the industry order but also help Chinese trendy toy brands accelerate innovation and expansion under compliance.
Technological innovation has injected new vitality into the trendy toy industry, promoting the industry to upgrade towards intelligence and immersion. AI technology is applied in the design end to improve the hit rate of best-selling products through big data analysis of consumer preferences; the production end uses 3D printing technology to shorten customization cycles and realize flexible production; the product end integrates AR/VR, NFC and other technologies to create interactive experience scenarios. For example, Pop Mart's Onmyoji figurines realize in-game character summoning through NFC technology, enhancing user stickiness. The combination of digital collections and physical trendy toys has opened up a new track for virtual trendy toys. It is expected that virtual trendy toys will account for 15% of the overall market by 2030, becoming an important entrance to the metaverse ecosystem.
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