Solid Industrial Foundation: From Manufacturing Advantages to Ecological Closed Loop

Today, China's trendy toy industry has formed a uniquely competitive ecological closed loop. Upstream, enterprises such as China Reading Limited and Bilibili hold a large number of content IPs, providing abundant materials for trendy toy development; midstream gathers leading brands such as Pop Mart, 52TOYS, and CardFun, building a diversified IP matrix. Among them, Pop Mart's LABUBU series has become popular worldwide with its unique design, and 52TOYS' original Beast Box series has achieved a breakthrough in category innovation; downstream reaches consumers through multiple channels such as direct-sale stores, robot shops, and cross-border e-commerce, forming a complete value chain of "IP incubation - design and production - global distribution". In 2024, the scale of China's trendy toy market reached 76.3 billion yuan, with a compound annual growth rate of as high as 35.1%, far exceeding the global average. It is expected to exceed 100 billion yuan by 2026, and the continuous expansion of market volume has laid the foundation for industrial leadership.