Outbreak of IP Creativity: From Cultural Empowerment to Global Premium

The core competitiveness of trendy toys lies in IP, and China is ushering in an outbreak period of original IP. This creativity stems not only from the reserve of design talents but also from profound cultural heritage and accurate market insight. Different from overseas trendy toys that mostly rely on anime and film IP derivatives, Chinese trendy toy brands have taken two characteristic paths: first, focusing on original image IP, establishing deep connections with consumers through continuous design iteration and emotional operation, making images without story backgrounds popular. For example, the Molly series has maintained market vitality for 19 years, and LABUBU plush toys are priced as high as 27.99 US dollars in the US market, with a premium of over 100% compared to domestic prices, still triggering overnight queues for purchases; second, activating traditional cultural IP, transforming cultural symbols such as Sanxingdui, Dunhuang, and the Palace Museum into modern trendy toy language, which not only avoids homogeneous competition but also endows products with unique cultural added value, realizing the two-way empowerment of "tradition and trend".