The rise of China's trendy toy industry first relies on profound manufacturing accumulation and a complete industrial chain layout. As the world's largest toy production base, China possesses full-link capabilities from design, mold opening, production to distribution. Dongguan alone is home to more than 4,000 t...

The core competitiveness of trendy toys lies in IP, and China is ushering in an outbreak period of original IP. This creativity stems not only from the reserve of design talents but also from profound cultural heritage and accurate market insight. Different from overseas trendy toys that mostly rely on anime and film IP...